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SEP 05, 2013 - Forbes

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Social Media Drives New Business At Federal Navy Credit Union

One of the leading financial firms on this year is the Federal Navy Credit Union, the world’s largest, with over 4 million members. It grew from 22,000 Likes in January 2012 to 770,000 Likes in July of this year and ranked number one in finance with 919,000 new fans added. Perhaps more important was its high score in Average Daily Reach (ADR) which soared from 4,692 last June to 896,782 this year. It was enough to get the credit union written up as a Facebook case study.

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