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>> CHILE Latest News

SEP 12, 2013 - Forbes

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Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos Tacos Hits The Mark

Just recently Taco Bell launched the latest, spice-laden iteration of its phenomenally successful “franchise” Doritos Locos Tacos (known in the industry and to fast food aficionados as the DLT). Based on a regional Doritos flavor called Flamas that was primarily marketed to a Hispanic audience, the ffire-engine red Fiery DTL packs quite the chile punch, tempered by a hit of lime.

Tags: Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos Tacos Hits The Mark,  Chile Latest News