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SEP 18, 2013 - Forbes

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"Mobile Tech Will Be The Survivor": Millennial Media, AppNexus CEOs Explain Their New Joint Mobile Exchange

We spend more time on phones, so advertisers spend more money there to find us. It's a simple proposition if an unsexy one, and it's why giants like , and Twitter have moved aggressively to beef up their mobile advertising moneymakers in recent months. That means smaller firms and their mobile tech are  getting gobbled up and the remaining players have started banding together.

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