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OCT 15, 2013 - The Guardian

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How the Towie look took over Britain

Fake tan, false lashes, sculpted brows and big hair – the high-maintenance style of The Only Way is Essex has taken hold across the country. So what does this tell us about our shifting attitudes to beauty?When The Only Way Is Essex finally reaches the end of its run – the show is now in its 10th series, so that moment may come soon – its most lasting gift to society will be the legacy of its stars' grooming habits. Not the vajazzles, nor the male cleavage. The female Towie aesthetic has seeped into the mainstream in more subtle permutations, colouring parts of Britain as lastingly as the ... Read More

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