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FEB 21, 2013 - Forbes

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Facebook And The Web: A World Apart, At Least For Retargeted Ads

The big deal about Facebook's ad exchange is that it allows ads to be targeted to you while you're on Facebook using data that indicates other websites you've visited. Many retailers and other direct marketers love this so-called retargeting because when done right, it reaches people more inclined to buy.

Tags: Facebook And The Web: A World Apart, At Least For Retargeted Ads,  Facebook Latest News