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APR 30, 2013 - Forbes

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Fab Pivots Away From Flash Sales, Sets Sights On Amazon And Ikea

At a pivot event Monday night, co-founders Jason Goldberg and Bradford Shellhammer unveiled the Fab version of a five-year plan--one with lots of bright colors and wooden furniture. The hot design retail company launched an inventory-based commerce operation and brick-and-mortar presence on Tuesday, calling out IKEA and Amazon as its targets in ambitious hopes to become the world’s top online design retailer.

Tags: Fab Pivots Away From Flash Sales, Sets Sights On Amazon And Ikea,  Ikea Latest News