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MAR 29, 2013 - Forbes

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What InfusionSoft Has In Common with Apple

Perched high above the Arizona desert in my hotel room -- it’s another perfect day in Scottsdale, Arizona. Below I watch hundreds of entrepreneurs scurrying about as they make their way to the annual InfusionCon conference held by InfusionSoft, a maker of CRM and marketing automation software geared toward small business owners. As I watch this mass of movement; it suddenly dawns on me how similar InfusionSoft is to Apple. And yes I know -- InfusionSoft does not holster the same big guns as mighty Apple. But if they keep doing the 3 things below; they are positioned to dominate their own ... Read More

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