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JUL 30, 2013 - Forbes

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Ted Rubin: Why 'Return On Relationship' Makes Marketing Dollars (And Social Media Sense)

In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others--nice one, Tom!)   Rubin is Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He was also taking on the role of CHO (Chief Hugs Officer), as he described it, an “extension of our culture and my philosophy of Return on Relationship--always finding opportunities to ... Read More

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