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SEP 05, 2013 - Forbes

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How To: Recover the 97% Of Carts Abandoned In Mobile Shopping Apps

Between 66% and 97% of shopping carts are abandoned on mobile. As consumers buy more from mobile and tablets, retailers will need ways to recover sales from the high percentage of carts abandoned in their mobile apps. For recovering abandoned carts, many ecommerce sites use email. Apps, however, are just getting started. With half of emails now opened on a mobile device, email is much less effective (unless you use deep links). Push Notifications for Abandoned Carts Mobile commerce apps need a service tightly integrated with their checkout flow, which sends personalized push notifications to ... Read More

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