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>> MCRIB Latest News

NOV 13, 2014 - Forbes

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McDilemma: Why McDonald's Needs a Relentless Relevance Strategy

What is in a McRib? Do McDonald’s fries ever go stale? Is there pink slime in a Big Mac? McDonald’s is running one of the most provocative campaigns I have seen, well since the McRib was originally launched. In an effort to convince a skeptical public that McDonald’s sells "real" [...]

Tags: McDilemma: Why McDonald's Needs a Relentless Relevance Strategy,  Mcrib Latest News