The Verge speculates on why Amazon wants to start issuing its own currency: Three things: loyalty, an easy way to reward customers without simply giving away free money, and flexibility on their balance sheets. So in the future, will every company have its own branded currency? Varoufakis said that’s doubtful, because creating a currency is hard, contains hidden costs, and is rarely worth it for a company to bother with the intricacies of designing their own. Here is another. Let’s say you buy my argument that Jeff Bezos using expert cash-flow management to allow him to generate shareholder ... Read More