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AUG 05, 2013 - Forbes

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Inside Forbes: With 50 Million Visitors, Here's What's Next For Our Editorial And Ad Models

Three years ago this month FORBES became a startup again. One of the most storied brands in American media history, then 94 years old, decided the time had come for dramatic change. New digital technologies were wreaking havoc across the publishing industry. The traditional media models for news -- and advertising, too -- were engulfed in disruption. The economic crisis brought on by the fall of Lehman Brothers had exposed the media's underlying vulnerabilities for all to see. Against that backdrop, FORBES moved to collect, produce, distribute and pay for news and information in unique ways. ... Read More

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