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>> MASSACHUSETTS INSTITUTE OF TECHNOLOGY Latest News

OCT 05, 2013 - San Francisco Chronicle

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Cheap razor made after P&G watches Indians shave

The visits kicked off the 18 months it took to develop Gillette Guard, a low-cost razor designed for India and other emerging markets. More companies will have to consider this balancing act as they increasingly move into emerging markets such as India, China and Brazil to offset slower growth in developed regions such as the U.S. Ali Dibadj, a Bernstein analyst who follows P&G, said the Guard razor, which has been used by more than 50 million men in India, serves as a roadmap for companies seeking to court emerging markets. [...] India's widespread poverty presents challenges for ... Read More

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