Web Toolbar by Wibiya
Login | Sign Up AnonymousUser
twiter
New to Comunitee?


or Sign Up with Email

Tech

>> YUME Latest News

SEP 10, 2014 - Business Insider

A Must Read - Share

How Advertisers Can Stop Wasting Money On Fraud

This post is sponsored by YuMe. More and more brand advertising dollars are being spent on digital video — which means that unfortunately, dishonest groups are starting to capitalize on the change as an opportunity to commit fraud. Because those out to commit fraud are highly sophisticated, and because video itself is a multi-dimensional medium, it takes a multi-dimensional approach to prevent ...

Tags: How Advertisers Can Stop Wasting Money On Fraud,  Yume Latest News

SEP 04, 2014 - Huffington Post

A Must Read - Share

(VIDEO) YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder and CEO of YuMe, in an interview with Beet.TV. "We have ...

Tags: (VIDEO) YuMe Focuses on Traffic Quality, Fraud Education,  Yume Latest News