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>> YUME Latest News

NOV 11, 2014 - Business Insider

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What Industry Insiders Think Of Marissa Mayer's $640 Million Deal (YHOO)

A couple weeks ago, TechCrunch's Ingrid Lunden and Sarah Buhr broke some big Yahoo news. They reported that Yahoo has signed a term sheet to buy a company called BrightRoll for ~$700 million.  Today, Yahoo finally announced it has acquired BrightRoll for $640 million. BrightRoll is a video ad tech company. It hosts videos for publishers, and, with algorithms, helps them pick ...

Tags: What Industry Insiders Think Of Marissa Mayer's $640 Million Deal (YHOO),  Yume Latest News