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MAY 15, 2013 - Mashable

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YouTube Finally Makes Some Videos 'Shoppable'

Marketers have long been experimenting with "shoppable" videos, partnering with third-party technology providers to allow viewers to click on, say, a handbag in a music video or a lipstick in a makeup how-to to pull up product information and even make a purchase. Now, Google is releasing a "channel gadget" that brings some of that functionality to YouTube. Here's how Google describes it, per a blog post published Wednesday: "To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands ... Read More

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