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SEP 03, 2013 - Business Insider

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Yelp's Local-Mobile Success Shows How Consumers Are Using Mobile To Drive Local Purchases

Yelp has become the bellwether for a location-based service, as well as the huge opportunity in local-mobile marketing. It's also often mentioned in connection with social-local-mobile strategies, sometimes known as SoLoMo.  Consumers also use the Yelp app as an integral step in the local purchase cycle. 93% of U.S. Yelp users in a recent Nielsen study said they at least occasionally make a purchase from a local business after using Yelp. At BI Intelligence, Business Insider's paid subscription service, we recently analyzed over 20 ... Read More

Tags: Yelp's Local-Mobile Success Shows How Consumers Are Using Mobile To Drive Local Purchases,  Yelp Latest News