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FEB 26, 2014 - Investors Business Daily

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Yandex Partners With Google On Ad-Bidding Software

Russian search leader Yandex (YNDX) and Google (GOOG) have partnered to integrate Google's real-time-bidding ad software into Yandex's ad-bidding platform, a move Yandex calls "mutually beneficial." Yandex is the No. 1 search engine in Russia, one of only a few countries where Google doesn't hold the top spot. Google's a distant No. 2 in Russia. Google's DoubleClick Bid Manager and its Demand-Side Platform will be connected to Yandex's

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