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>> MARISSA MAYER Latest News

FEB 04, 2014 - Business Insider

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Yahoo Has Done A Big Mobile Ad Deal With Mocean Mobile (YHOO)

Yahoo has created a new mobile ad marketplace with Mocean Mobile, a large mobile ad network. The partnership allows Mocean to offer its network of mobile media sellers on the Yahoo Ad Exchange. The move ought to be a significant step for Yahoo, which has struggled to grow its ad business over the last few years. Yahoo revenues slipped 2% in Q4, during a period when the online and mobile ad business is seeing robust growth. CEO Marissa Mayer has repositioned Yahoo as a mobile app media company. It has created some beautiful apps — such as Tumblr, Yahoo Weather and Yahoo News Digest ... Read More

Tags: Yahoo Has Done A Big Mobile Ad Deal With Mocean Mobile (YHOO),  Marissa Mayer Latest News