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FEB 28, 2013 - Business Insider

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Yahoo: 'Ads And Content Are Going To Merge More And More' [THE BRIEF]

Good morning, AdLand. Here's what you need to know today: Yahoo COO Henrique De Castro talked about the future of advertising at the company at the IAB's annual leadership meeting and how it is going to come secondary to giving readers personalized content. While Ad Age notes that it probably isn't going to have BuzzFeed-esque native ads, De Catro did state that "ads and content are going to merge more and more."  Today might be the day that Facebook announces its Microsoft Atlas acquisition. Internet Explorer 10 has a new ad with an American Idol star. Domtar ... Read More

Tags: Yahoo: 'Ads And Content Are Going To Merge More And More' [THE BRIEF],  Facebook Latest News