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>> NEW ENTERPRISE ASSOCIATES Latest News

MAY 22, 2014 - Forbes

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Will Big Brands Kill Social Media?

Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion of using social media to humanize large organizations by scaling conversations and ultimately building and reinforcing brand trust. This is in direct conflict with traditional marketing's approach of treating social media tools as new arrows in the old outbound marketing quiver. To that line of thinking, brands can use ... Read More

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