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SEP 12, 2013 - Business Insider

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Why Twitter's Purchase Of MoPub Could Change Everything In Mobile Advertising

Social Media Insights is a daily newsletter from BI Intelligence delivered first thing every morning. Sign up for a free trial of BI Intelligence today for in-depth reports and daily charts on the social media and mobile industries.  Twitter Could Be The Next Big Thing In Advertising (Medium)Twitter's acquisition of MoPub is a huge step for several reasons, but mainly they are tied to the explosion in mobile usage and the industry shift to machine-powered buying of mobile ad impressions. With MoPub, Twitter will be able to solve two of mobile's thorniest ... Read More

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