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JUN 21, 2013 - Business Insider

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Why The App Store Is Unsustainable For Startups

Apple likes to characterize itself as a friend to startups. They recently announced the App Store has paid out over $10 billion to developers. But Ben Thompson of Stratechery argues that the current App Store model caters to more flash-in-the-pan success for small app developers — and is far from sustainable. Thompson uses the example of FiftyThree's popular mobile creation app, Paper. Paper has been awarded Apple's Design and App of the Year awards, and recently recieved $15 million in funding. And with an initial team of only five people, Paper is a classic success story, right? ... Read More

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