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JUL 10, 2013 - PandoDaily

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Why Betaworks saw potential in a fallen Internet brand like Digg

When Betaworks acquired Digg for just $500,000 and declared it would re-build the news-sharing site from the ground up, the entire Web did a spit-take. A turnaround of a consumer Web brand is just about the longest shot you can take in startup-land. Not to mention, Digg had 10 million uniques. Ten million eyeballs were only worth $500,000? On...    

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