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>> SOCIAL MEDIA Latest News

SEP 25, 2013 - Social Media Today

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Why Authenticity Is Key for Marketing on Social Media

An authentic voice is what can make or break your brand’s presence on social media. In light of the widespread criticism that an inauthentic voice always generates, how can brands work to be more authentic? Here are a few tips on what to avoid and how to better engage.

Tags: Why Authenticity Is Key for Marketing on Social Media,  Social Media Latest News