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FEB 16, 2014 - Business Insider

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What Google Europe Will Look Like After A Legal Agreement Forces It To Carry Its Rivals' Ads (GOOG)

Google has reached a legal settlement with European antitrust regulators that will change the way it displays shopping ads. The Europeans believe the deal will lessen Google's dominance of online advertising and improve competition. In the future, Google in Europe will display three non-Google "alternative" ads alongside its own Google Shopping results, according to Re/code. Here's how those ads look now, BEFORE the settlement takes effect: And here's how they're going to look AFTER the agreement is formalized: Note that Google is being forced to list rival, non-Google "alternatives" on ... Read More

Tags: What Google Europe Will Look Like After A Legal Agreement Forces It To Carry Its Rivals' Ads (GOOG),  Google Latest News