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OCT 01, 2013 - Huffington Post

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WATCH: Powering MooseJaw Mountaineering With IBM SmartCloud

When utilized effectively, the Web can transform social experiences into business and business into social experiences. Such is the case with Moosejaw, a retail company that specializes in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. By using IBM's SmartCloud technology to create true-to-brand multiplatform experiences for consumers, Moosejaw maintains a consistent brand identity while engaging its consumers across online, in-store, and social verticals and perpetuating their love for adventure. Told through the perspective of outdoor ... Read More

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