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JUL 16, 2014 - Business Insider

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Twitter May Have Seen A Brief Decline In Monthly Active Users, Sources Are Saying (TWTR)

The World Cup may have saved Twitter's quarter.  According to two sources, Twitter's monthly active users would have declined during Q2 2014 if not for a boost in activity delivered by viewers of the World Cup. Our sources base their information on data gleaned from Twitter's data firehose. Monthly active users (MAUs) comprise the most important statistic that Twitter publishes to gauge its growth with consumers. An MAU is any person who logged into Twitter during the month. In Q1 2014, Twitter reported it had 255 million MAUs, up 25% year-over-year. But that number was up only 6% ... Read More

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