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MAR 13, 2013 - SocialTimes.com

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Twitter Analytics Firms Say Pew Study on Political Opinions Missed the Mark

Credit: Cartoonresource/Shutterstock.com Pew Research Center concluded after a year-long study that reactions on Twitter do not necessarily match up with public opinion about politics as measured by surveys. According to DataSift and Topsy, two social analytics companies that work with Twitter to provide insights on public sentiment, the study may have missed the mark. Released on March 4, 2013, the study compared Twitter reactions to survey results for eight major political speeches, events, and policy decisions from the presidential debates through President Barack Obama’s ... Read More

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