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DEC 28, 2012 - TechCrunch

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To Mitigate Any Surge Pricing Surprises, Uber Debuts Sobriety Tests And Fare Estimates For New Year’s Eve

After the communication breakdown over surge pricing last New Year’s Eve, Uber is taking precautions to make sure users are aware of fare increases next week. Surge pricing has become more common now among Uber users but when fares increase dramatically, it catches consumers off guard. So to prevent any surprises. Uber customers will be alerted to the surge pricing multiple which they have to confirm and accept before making any request for a ride. Uber says that when there are extreme spikes in demand on the evening, customers will also have to take Uber’s “Surge Sobriety Test.” And ... Read More

Tags: To Mitigate Any Surge Pricing Surprises, Uber Debuts Sobriety Tests And Fare Estimates For New Year’s Eve,  Uber Latest News