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AUG 27, 2013 - Business Insider

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This Is The Amazon Ad That Scared The Crap Out Of Apple's Top Executives (AMZN, AAPL)

On November 22, 2010, at 7:55 PM, Apple's Senior Vice President of marketing, Phil Schiller, blasted an email to top Apple executives.  He had just seen an ad from Amazon, and he was not happy. He emailed Steve Jobs, Eddy Cue, who runs Apple's Internet services, and Greg Joswiak, VP of marketing: I just watched a new Amazon Kindle app ad on TV. It starts with a woman using an iPhone and buying and reading books with the Kindle app. The woman then switches to an Android phone and still can read all her books. While the primary message is that there are Kindle apps on lots of mobile ... Read More

Tags: This Is The Amazon Ad That Scared The Crap Out Of Apple's Top Executives (AMZN, AAPL),  Steve Jobs Latest News