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APR 01, 2014 - Business Insider

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This Is How Engaged People Really Are On The Major Social Networks

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages.  But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites. In a ... Read More

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