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OCT 04, 2013 - Business Insider

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The Twitter Advertising Ecosystem Explained

Twitter's IPO filing yesterday revealed that it is on track to generate some $500 million in ad revenue by year's end. How does Twitter advertising work? Twitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site.  In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing ... Read More

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