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JAN 18, 2013 - Betabeat

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The Fancy Lets You Live Out the Ashton Kutcher Fantasy You Never Had

Have you ever had a fantasy about being like Ashton Kutcher? Ours involve the emo-induced time travel powers from "The Butterfly Effect," but some version of "untold startup riches" or "dating Mila Kunis" are also acceptable. New York City-based startup The Fancy* is trying a different approach. In September, the commerce-minded photo-sharing network--which lets users post pics of products and in theory purchase the items directly from the site--went the Birchbox route with a monthly subscription service. The idea being luring in users with small-scale affordable versions of the pricey, ... Read More

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