Over Christmas, employees at ModCloth, the indie and vintage fashion site founded by a husband and wife team, noticed that about 30 percent of the site’s visits were coming mobile devices. The staggering shift in consumer habits from desktop devices to smartphones and tablets that caught companies like Facebook off-guard was starting to affect smaller online retailers too. So ModCloth is coming out with an iPad app today. Now the thing is: they don’t think about the iPad or the phone as just another channel for buying clothes that exists in isolation. They think about how all ... Read More