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>> SWIRL Latest News

APR 24, 2015 - Mobile Marketer

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Mobile Minutes: Facebook's Hello app; Twitter's Swirl venture; Galaxy vs. iPhone; O'Hare airport app

Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.

Tags: Mobile Minutes: Facebook's Hello app; Twitter's Swirl venture; Galaxy vs. iPhone; O'Hare airport app,  Swirl Latest News

APR 23, 2015 - Xconomy

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Mobile Marketer Swirl Networks Raises $18M as Ad Beacons Beckon

Hilmi Ozguc, founder and CEO of Swirl Networks, has thought for years that wireless devices that push ads to shoppers’ smartphones while they shopped are the future of marketing and retail. Now, some of the most influential names in digital marketing and media seem to agree—including Twitter. Swirl, which is based in Boston, announced Thursday it […]

Tags: Mobile Marketer Swirl Networks Raises $18M as Ad Beacons Beckon,  Swirl Latest News

APR 23, 2015 - PandoDaily

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Old media and new media get into beacon-based advertising with an $18M investment in Swirl

Swirl, a company that is leveraging Bluetooth-enabled beacons to create a proximity-based mobile marketing platform for in-store experiences, has already made inroads with retailers. Stores such as Lord and Taylor, Urban Outfitters, and Timberland are using the beacon and sensor system to send real-time, location-based offers and discounts to consumers. Now, old and new media institutions alike are placing bets ...

Tags: Old media and new media get into beacon-based advertising with an $18M investment in Swirl,  Swirl Latest News

APR 23, 2015 - Business Insider

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Beacons could finally become a massive deal, thanks to Twitter (TWTR, TYO)

Beacons — small devices placed in retail stores that connect with smartphone apps using Bluetooth — are predicted by Business Insider Intelligence to directly influence more than $4 billion of US retail sales this year at top retailers (.1% of the total). But right now, a big obstacle in the way of that number jumping higher is that for a ...

Tags: Beacons could finally become a massive deal, thanks to Twitter (TWTR, TYO),  Swirl Latest News

APR 23, 2015 - TechCrunch

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Beacon Marketer Swirl Raises $18M

 Beacon marketing startup Swirl Networks has raised $18 million in Series C funding. The round was led by Hearst Ventures and SoftBank Capital, with a new strategic investment from Twitter Ventures and participation from previous backer Longworth Ventures. Like other beacon marketing products, Swirl allows businesses to deliver targeted messages to customers’ mobile phones when… Read More

Tags: Beacon Marketer Swirl Raises $18M,  Swirl Latest News