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FEB 14, 2013 - Betabeat

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Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

(Photo: Coco Rocha/Instagram) As a supermodel--and here Betabeat can only conjecture--the product you're selling, essentially, is you. Your matchstick stems, all the places you go, your cool attitude = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue. But even if Coco Rocha's entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old's commitment. We discovered as much this afternoon at panel run by Decoded ... Read More

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