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FEB 06, 2013 - Business Insider

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Suddenly Google Is Going To Sell Ads On Yahoo (GOOG, YHOO, MSFT)

Yahoo just announced that Google will start selling some ads on Yahoo's websites and mobile services. Specifically, it's going to sell contextual ads—ads keyed to words that appear on pages. On the one hand, this is not surprising, since Yahoo CEO Marissa Mayer ran search at Google for years, and has widely been expected to do some kind of deal with her former employer to boost Yahoo's revenues. On the other hand, it is surprising that the announcement makes no mention of Yahoo's big, multiyear agreement with Microsoft for search advertising. It's not clear if Mayer renegotiated ... Read More

Tags: Suddenly Google Is Going To Sell Ads On Yahoo (GOOG, YHOO, MSFT),  Microsoft Latest News