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AUG 07, 2013 - Betabeat

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Startup Rundown: Food52 Doles Out Provisions and Etsy Makes it Virtually Impossible Not To Online Shop

Blippar crosses the pond Introducing Blippar: the new advertising tool that’s kind of like a QR scanner, but cooler. The UK-based augmented reality app—now with offices in New York—helps companies create sweet, interactive advertisements. Using the Blippar app, consumers can scan (or “blip”) special images, and watch as they instantaneously convert into videos, polls, coupons—anything a company thinks will help sell its product. It’s definitely a refreshing new way for advertisers to connect with their consumers, because if my Twitter feed is clogged with one more stupid promoted tweet, I ... Read More

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