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MAR 08, 2013 - Business Insider

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Startup Giiidget Has Figured Out How Phones Can Use 30X Less Data

Smartphones have become so popular, they are overloading carrier networks with too much data. Carriers are trying to fix it in all sorts of ways: making their networks faster, spending $53 billion on new 4G technology. buying more wireless airwaves (called spectrum) that can handle ever more smartphone traffic. They've got it all wrong, according to a new Denver-based startup, Giiidget. Instead of making cell phone networks faster and bigger, carriers needs to make the data smaller, explains cofounder and CEO Megan Haines. Giiidget has invented a new technology that compresses smartphone ... Read More

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