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5 HOURS AGO - Mashable

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What the Music Industry Could Learn From Digital Marketing

This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. According to Nielsen SoundScan’s latest report, more than 70% of the music consumed in the first six months of 2014 in the U.S. was either downloaded or streamed — and streaming services are the only part of ...

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SEP 18, 2014 - TechRadar

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Apple and U2 are working on a secret new music format

Whether or not your were happy about Bono forcing his way into your iTunes library last week, the relationship between U2 and Tim Cook is only set to get deeper.As an article in Time reveals, the pair have set out to work on a new digital music format that they believe will lure us all into buying singles and albums ...

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SEP 18, 2014 - MacRumors

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Apple Working with U2 on New Music Format to Boost Digital Music Sales

Apple and U2 have a long history of working together, producing a special edition U2 iPod in 2008 and more recently releasing the band's latest album, "Songs of Innocence," for free. According to Time, Apple and U2 now are collaborating on a new music format that will boost digital music sales. Details on the music format or the secret project ...

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SEP 17, 2014 - Huffington Post

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Spotify Reveals What The 40 Most Musical Universities Are Listening To, And When

Spotify has calculated the 40 universities that listen to the most music and analyzed the musical taste. Spotify, the digital music service, sorted through what type of artists college students were listening to, and which singers they can't stand. The company showed which schools stay up the latest or wake up the earliest, based on their habits on Spotify. New ...

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SEP 17, 2014 - Huffington Post

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The Writers Workbench: IFA Berlin 2014

IFA began life in Berlin 90 years ago as an expo for radio. It's grown vastly over the years, and changed even more, until today it's become a sort of a cross between the Consumer Electronics Show and... well...the Barnum & Bailey Circus. If you had to draw a distinction between the two trade shows, CES is a bit more ...

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