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>> Y COMBINATOR Latest News

APR 15, 2014 - Betabeat

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‘Special Thanks’: How Companies Use Kickstarter As The New Series A

(photo via Sergey Galyonkin, CC BY-SA 2.0) Facebook’s recent acquisition of Oculus revealed some cracks in Kickstarter’s armor. It highlighted a number of issues arising from the way backers view their contributions and how Kickstarter campaigns sell themselves to backers. Coverage of Oculus’ Kickstarter debacle spanned from misunderstanding the issue completely to focusing on the outrage. But much of the conversation missed the disconnect between how backers perceive the purpose of Kickstarter and the real reason hardware startups use Kickstarter. Crowdfunding has basically become the new ... Read More

Tags: ‘Special Thanks’: How Companies Use Kickstarter As The New Series A,  Y Combinator Latest News