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MAR 10, 2014 - Business Insider

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SOCIAL BIG DATA: Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

The average global Internet user spends two and a half hours daily on social media, and information on their activity — gathered under the catch-all 'big data' — reveals a great deal about what makes them tick. Now, social networks are making significant investments in putting this data to work to deliver personalized content, and help advertisers hyper-target users.  But each social network has a distinct character, and views its users through a very different data lens, which informs this targeting. By understanding each social network's data profile, marketers ... Read More

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