Snowcial - social media's peak networking San Francisco and San Jose are a few hours' drive away, and the mix of digital magic and natural beauty fits the NorCal scene like a ski glove. Participant Joani Lynch, communications director for Mammoth Mountain in the eastern Sierra, explains, "A lot of the women come from the PR side." [...] the audience is anything but passive; jeering, heckling and booing are encouraged, especially when speaker and slides get out of sync. LaPlante says such a gathering was obvious, if not inevitable: It seemed really ridiculous to fly to a city to listen ... Read More