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11 HOURS AGO - Business Insider

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The richest people in the world under 35

Some of the most successful people in the world didn't become millionaires, let alone billionaires, until after age 40. Some, however, experienced the opposite trajectory. Our friends at Wealth-X, a firm that does research and net-worth valuations on ultra-high net worth individuals, compiled a list of the richest people in the world under 35. From Norwegian and Chinese heirs to the self-made billionaire founders ...

Tags: The richest people in the world under 35,  Snapchat Latest News

AUG 29, 2015 - Social Media Today

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Snapchat Charging for Video Ad Views After Less Than a Second – How Should Video Ads be Charged?

There's a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you’re maximizing your return while delivering value to your ad partners?

Tags: Snapchat Charging for Video Ad Views After Less Than a Second – How Should Video Ads be Charged?,  Snapchat Latest News

AUG 28, 2015 - Mashable

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Why parents should challenge autoplay video

In nineteenth century America, parents prepared children with macabre children’s books and fairy tales. It was impossible to hide death from them. Today, low infant mortality rates and rising life expectancy mean death is not something many children face on a daily basis. Further, parents protect children from remaining experiences of death and violence. They set TV filters, check movie ...

Tags: Why parents should challenge autoplay video,  Snapchat Latest News

AUG 28, 2015 - Social Media Today

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Everything You Need to Know About Snapchat Geofilters

For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the Millenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters. 

Tags: Everything You Need to Know About Snapchat Geofilters,  Snapchat Latest News

AUG 28, 2015 - Mobile Marketer

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How Express could introduce two-way Snapchat marketing to retailers

Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.

Tags: How Express could introduce two-way Snapchat marketing to retailers,  Snapchat Latest News