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MAY 07, 2013 - ReadWriteWeb

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Showrooming: Retailers Fight Back With New-Fangled Apps & Old-School Marketing

Showrooming, the practice of looking at items in a physical store and then buying them online, is yet-another pain-in-the-butt problem facing brick-and mortar retailers. Despite all the hand-wringing, however, there are ways to mitigate the problem. First, there's evidence to suggest that the showrooming is not quite as bad a problem as some think. A Pew Internet & American Life Project survey from the beginning of 2013 found that of surveyed consumers, fewer than half (46%) called someone for advice for a purchase, and only 28% used their phone to look up product reviews and 27% used ... Read More

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