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>> SHERYL SANDBERG Latest News

9 HOURS AGO - GamePro

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How Facebook is using autoplaying videos and ad tech to make billions

Scrolling slowly through News Feed, you’ll see a slew of videos. Some are from your friends. Others are ads from brands you like. All of them play automatically. Facebook now sees 3 billion video views a day, a fun fact that could have a huge effect on the network’s bottom line. More than 50 percent of American Facebook users who ...

Tags: How Facebook is using autoplaying videos and ad tech to make billions,  Sheryl Sandberg Latest News

10 HOURS AGO - GigaOM

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Here’s why Facebook got away with a 335 percent hike in ad prices

Ads dominated the discussion during Facebook's fourth quarter earnings call this Wednesday. COO Sheryl Sandberg told analysts that the company is charging 335 percent more for each ad on average, despite the fact that…

Tags: Here’s why Facebook got away with a 335 percent hike in ad prices,  Sheryl Sandberg Latest News

20 HOURS AGO - SocialTimes.com

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Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks, and the social network took a significant step in that direction with Tuesday’s announcement that it is expanding the availability of its conversion lift measurement capabilities. Facebook said advertisers that work directly with Facebook teams will be able to set up ...

Tags: Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement,  Sheryl Sandberg Latest News

22 HOURS AGO - Yahoo! News

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Creating an old-girls network in Silicon Valley

Thanks to Facebook COO Sheryl Sandberg and her mega-bestselling book, Lean In, the gender-disparity debate has been front and center for years now in Silicon Valley. Her take: focus a little less on working harder, and a little more on old-fashioned meeting and greeting.      “Work your relationships,” says Lisa Lambert, a VP with Intel Corp.'s venture-capital unit.

Tags: Creating an old-girls network in Silicon Valley,  Sheryl Sandberg Latest News

JAN 27, 2015 - Business Insider

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The 20 Most Expensive Zip Codes In Silicon Valley

Silicon Valley has one of the most expensive real estate markets in the country, thanks in part to a high concentration of high-salaried tech workers.  The data team at real estate listings site PropertyShark recently shared a list of the most expensive zip codes in Silicon Valley. They compiled the ranking by comparing the median prices for home sales that were ...

Tags: The 20 Most Expensive Zip Codes In Silicon Valley,  Sheryl Sandberg Latest News