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MAY 05, 2014 - Business Insider

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Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years

Last week we told you about a new Samsung ad for the Galaxy S5 smartphone, which sought to concisely explain the new features that make the Galaxy S5 superior to an iPhone. From the looks of things, consumers got the message loud and clear. According to data provided by the ad tracking firm Ace Metrix, the commercial is the most effective smartphone ad since one Apple made promoting its FaceTime feature in 2010. The ad, entitled "Everything Better," earned an Ace Score of 715, well above the average smartphone ad's score of 583. Ace Metrix calculates its scores by interviewing ... Read More

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