Web Toolbar by Wibiya
Login | Sign Up AnonymousUser
twiter
New to Comunitee?


or Sign Up with Email

Tech

>> POSHMARK Latest News

OCT 01, 2013 - Business Insider

A Must Read - Share

Q&A: Facebook's Deb Liu Tells Us Who's Winning When It Comes To App Downloads

Facebook has tweaked its app advertising product to allow app makers to retarget users who may have downloaded and used an app but then stopped using it. Mobile app install ads have been one of Facebook's more successful ad formats for a while. About 145 million apps have been downloaded as a result of the ads, the company says. But as the platform matures, Facebook's clients were finding that just getting people to download apps was only the first part of the battle. Persuading people to continue using them is the other part. Hence, the new "engagement and conversion" app ads. Facebook told ... Read More

Tags: Q&A: Facebook's Deb Liu Tells Us Who's Winning When It Comes To App Downloads,  Poshmark Latest News