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FEB 14, 2013 - SocialTimes.com

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Pinterest Doesn’t Just Skew Female; It Draws Higher Rates of Middle-Class and Non-Urban Users

Use of social networks overall is highest among women and the young and in urban areas, but different networks draw distinct demographic user bases, according to a demographic study released today by the Pew Center on Internet and American Life. Among those polled, 67 percent used Facebook. Twitter garnered the second largest user base with 16 percent, but Pinterest was just a single percentage point behind. Instagram claimed 13 percent of users and Tumblr, despite having higher traffic than Pinterest according to comScore, claimed just 6 percent. Pinterest continued to show substantially ... Read More

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