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APR 18, 2013 - Fast Company

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Oreo's "Dunk In The Dark" Strategy And The Future Of Real-Time Marketing

News organizations have always had to react to current events in real time--and increasingly, brands are learning to operate in a similar way. By now, many of you have already been inundated with the never-ending flurry of expert commentary and opinions related to our industry’s latest infatuation, real-time marketing. Of course, we all know Oreo’s exquisitely timed and provocative tweet during the Super Bowl set the benchmark for breakthrough marketing on one of the world’s most visible stages. That nimble activation not only generated immediate social recognition and ... Read More

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